Who are we?


As founders of Ketogenic, we initially came from a very different background. Jorinde Croese works as Associate Editor at System Magazine, and Christel Blangsted is the founder of luxury women’s shirting company Bibi Blangsted. We started following the ketogenic diet in March 2019 as a part of a deuterium depletion diet, to see whether we could alleviate symptoms of a genetic condition. Within days, inflammation started to go down. Yet our cravings for sugary treats had stayed up. The problem? No nice keto-friendly treats in supermarkets and specialty stores. We took to the kitchen, developed treats based on happy science, and figured others might like these too. And so they did: in June, a month after Ketogenic started, Deliveroo took us on, and in August we moved onto Planet Organic’s shelves. 

Our larger aim with Ketogenic is to help raise awareness globally about the positive health benefits of following a low-carb, high-fat diet. For too long fats have been demonised to benefit companies that manufacture low-fat products, which virtually has gone hand in hand with the industrial revolution and mass production of low-cost grains. Conveniently, carby and sugary foods don’t satiate and keep you in a vicious circle of real cravings, ready to buy an extra portion… Who’s really got the control of your way of eating? You, or the corporations who’d like you to buy their products? We’d like to help demystify, bring truth to nutrition, and significantly improve the general population’s health.


We believe that food is a lifelong companion, and so why not try and choose what goes into our bodies consciously? We care about high quality produce that improves health in the long run. We use organic ingredients where possible and look towards innovation in food to optimise food from a biohacking perspective. Our products are free of preservatives, artificial ingredients, sugars, wheat, gluten, GMOs, MSG, soy, high fructose corn syrup, peanuts, sulfites, yeast, alcohol and antibiotics. We create all our products by hand in small batches in the UK, and reduce our carbon footprint where possible. Our packaging is always developed from an ecological point of view and often includes biodegradable options. For more information about our dedication to environmental and social sustainability, take a look at our Sustainable Development page to discover which Global Goals we are actively pursuing at the present time.

Photograph of Jane Fonda, circa 1990 in Los Angeles, by Harry Langdon/Getty Images)